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Direct mail marketing tips for success.
Great direct mail campaigns have the ability to capture a recipient’s attention, get them to read and process content, commit to the message, then execute a specific call to action. Here are some tips to help make your real estate marketing campaign a success.
Have a goal and target audience in mind for each campaign (right audience + right message = success)
Make an impact with a strong headline and bold imagery (get to the point, keep content and design simple)
Be simple, clear and concise with direct mail messages (use only one idea per piece)
Include a compelling promotional offer to promote responses such as a free property value assessment (time-sensitive offers work to get immediate response)
Include relevant contact information such as brokerage logo, agent name, phone number, web address and links to social profiles
Once you place your order one of our creative designers will create a custom layout that meets your approval. We’ll print, inkjet label and mail your postcards directly to your target audience’s mailbox.